The brutal truth is that "audio" is just another very serious, highly competitive and ruthless business. The industry is owned and operated by very serious businessmen. Many, if not most, of them are motivated almost exclusively by profits. Further, that description, without a single doubt, includes almost all of the audio magazines themselves.

Once that depressing reality is understood and accepted, a person's "guard" must automatically go up. It is at that exact moment that the manufacturers lose their "romantic" aura, and the magazines also lose their influence, and with it, their only source of power.

This website is here to expose the dishonest and manipulating liars. So that you won't make the mistake of doing business with them

אוייי אויי אויי, כמה מפתיע.

The manufacturers are founded by businessmen with poor knowledge of audio, but with high knowledge of money. They are only interested in making money, and that's what drives them forward. Everything they do, is all about the money. They deceitfully design products with luxury looks and packaging because they can be sold for higher prices, so they can put more money in their own pockets. They don't even listen to how the product sounds.

Cable companies don't make their own cables, they import them from Asia for a few dollars and sell them for thousands of dollars in their own name. For example, Tara Labs, a North American based cable "manufacturer", found itself in some trouble because they mislabeled a huge number of cables (42,000!), by claiming they were "Made in the U.S.A.", presumably in their own "plant", when they were actually made in Asia, at an average cost of around $ 14!

Manufacturers don't use the profits to design better products, they invest them in advertising and bribery instead.

וואללה? לא ידענו.
אבל זה קורה אצל האחרים לא אצל המוצרים שמרכיבים את המערכת שלי.

Audio magazines are now basically a commercial marketing engine for established brands, and those rare new brands which can afford an extravagant marketing (advertising) budget, meaning hundreds of thousands of dollars. The only other audio companies they mention favorably are small companies whose owners are friends, or have some sort of "relationship", with the senior writers or the editor himself. Everyone else is "out", especially small, newly formed, innovative manufacturers who are perceived as a threat to any of the companies previously mentioned.

In fact, Stereo Times Magazine won't publish reviews of small companies if they don't pay for advertising. This has happened to us and others as well.


חבל, כי אודיופילים אוהבים שהמוצר שהם קנו יש עליו איזה מאמר שממליץ.

Reviewers know the truth about all the criminal activity, but they want a piece of the money too. There's one constant truth about the audio press, once you're "in", you're always "in", as long as you keep your mouth shut.

The "reviewers" are engaged in a decadent contest of who can spend (actually waste) the most amount of (other peoples') money on a system. Jonathan Valin, through a "close friend", was caught cutting a 17 meter pair of (expensive and unpaid for) Nordost interconnects into (17) 1 meter pairs, and then selling them on Audiogon. Since Valin can still "sell", nothing happened to him

כן, יש כאילו שמה שג'ונתן ולין כותב זה דברי אלוהים חיים .
הוא ג יפית של המוצרי אודיו מ 50,000$ וצפונה

The magazines are afraid, almost to the point of terror, that the readers/customers will discover that the markups on cables are now very similar to those on "illegal drugs", over 1,000%! The outraged reader may even lose his Audio Faith.

New companies aren't allowed to enter the market where the "big boys" dominate, and therefore there is no competition and no lower prices. If new companies are formed who sell better products for a lower markup, they are ignored by the audio magazines.

The good news is that at some point in the future, the criminal activities of the magazines and manufacturers will be exposed, and their business will collapse like a house of cards, and then the honest and fair businesses can rise up to bring justice to this world.


כן, אבל האם זה רק בכבלים?

אתה מבין שארתור סוחר נכון?
אני מקווה שזה ברור לך שכל האתר שלו מבוסס על קידומי מכירות, כסף וקומבינות.

בגדול אני מסכים איתו. (לא תמיד)

ומי זה ארתור?

זה הבחור שכתב את כל מה שרשמת.

מה הוא , ישראלי?

כי מי שכתב את זה קוראים אותו פרי והוא אכל בשנים האחרונות הרבה מקדונלדס מכתיבה "ביקורות" והראה את הפנים שלו בתערוכות שככה מבקשים מאנשים לטוס אילהם ולהיות תפאורה לכל הדבר הזה.

דרך אגב,דיגיסאן נזרק מכל מיני פורומים כי טען שכבלים הם......
מי שזרק אותו הוא חלק מהתעשיה המקומית , רק כאן במקום מקדונלדס אוכלים פלפל