September 2009 - Zu Direct - "Effective September 1st, Zu Audio once again sells our loudspeakers, cables and accessories directly to our U.S. customers, via ZuAudio.com or telephone. After nine months serving our market through authorized dealers in the U.S., you’ve collectively spoken loud and clear: Zu customers want to buy from Zu. We also believe the radically changed economy of the past 12 months has reset music lovers’ perception of value. So we’re using the more efficient economics of direct sales to give you more for less: Our new Essence loudspeaker, formerly starting at $5,000 per pair now starts at $3,495 per pair —less than Druid a year ago! It’s even easier to place well in any room, retaining the same 12" x 12" footprint as Druid and Definition. Gloss finishes and custom colors can be ordered at additional cost. We will further expand our line to deliver new performance benchmarks in speakers and cables, at more accessible price points for their sound, in the coming months."